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Design isn’t a pretty feature—its a pivotal factor. From successful startups like Airbnb to iconic brands like Apple, design has been critical in converting visitors into customers, and customers into raving, loyal fans.
Think all you need is a sexy UI? 
There’s so many challenges along the way, like:
- Finding good talent
- Improving communication and work flow between designers and developers
- Matching business goals with user behavior
- Usability testing
- Agile development
- The psychology of design
- Organizing your team for maximum performance
- Design differences in web vs. mobile vs. social vs. SEO vs. real-time vs. video













