Design isn’t a pretty feature—its a pivotal factor. From successful startups like Airbnb to iconic brands like Apple, design has been critical in converting visitors into customers, and customers into raving, loyal fans.
Think all you need is a sexy UI?
There’s so many challenges along the way, like:
- Finding good talent
- Usability testing
- Agile development
- Psychology of design
- Matching business goals with user behavior
- Organizing your team for maximum performance
- Design differences in web vs. mobile vs. social vs. SEO vs. real-time vs. video
- Improving communication and work flow between designers and developers